Evaluation

Denver Art Museum Awe Study

In the age of the experience economy, museums are just competing not with other cultural institutions for visitors’ time and attention; museums must compete with all types of leisure experiences, including sports, events, and even Netflix. How can we offer experiences that captivate our visitors and encourage wellbeing? By inspiring awe. Museums are uniquely positioned to create the conditions for awe and engage visitors more deeply through the transformational moments that this emotion inspires. This 2025 report explores how the design and interpretation of Biophilia: Nature Reimagined at the Denver Art Museum encouraged visitors to find awe and how this emotion supports wellbeing.

New Museum Audio Guide Evaluation

This 2019 report describes visitor usage of audio guides, including visitor reception of educational content and tech platform.

Brooklyn Museum Holistic Label Evaluation

This 2015 report summarizes the findings of eight focus groups, over a hundred visitor interviews, and unobtrusive observation of nearly five thousand visitors designed to evaluate the effectiveness of gallery labels and texts.

Brooklyn Museum Tracking and Timing Study

This 2015 report, resulting from observation of over 2,500 visitors, explores visitor behavior in relation to introductory text in exhibitions.